GTM
AI can now write your positioning, generate your personas, run your A/B tests, and draft your launch messaging before lunch. So the logical question — the one most PMM teams are quietly avoiding — is: what exactly does a great product marketer do that a model can't?
GTM
Most ICPs are written in a conference room, before a single deal is closed, by people who are mostly guessing.
GTM
Every product ships with a version number. Your GTM motion doesn't. That's worth thinking about.
The software sector has lost nearly $2 trillion in market capitalization over the past month. Salesforce, Adobe, and their peers are down 25% or more since January. Analysts have taken to calling it the "SaaSpocalypse"—a structural unraveling of the per-seat licensing model, triggered by AI agents that
How AI agents are transforming the way product marketing teams capture, prioritize, and act on customer intelligence — and what that means for the humans who lead them. Most companies have a feedback loop between customer success and product. Very few have one between field technical enablement and product. That'